The business of art

Arts have big economic impact in Brevard

Arts and culture provide much more than entertainment alone in Brevard County, according to a recent study by the Brevard Cultural Alliance and the Economic Development Commission of Florida’s Space Coast.

The economic contribution to Brevard by arts and culture organizations and event attendees in 2011 amounted to about $73 million in sales, $43 million added to the local economy and more than 850 jobs.

The new impact study, the results of which were recently announced at the Maxwell C. King Center for the Performing Arts, provides a portrait of a geographic area enriched by many artists, volunteers, arts sector employees and multiple arts and cultural organizations, festivals, concerts, museums and programs.

Forty-nine arts organizations participated in the study.

The study also found $811,000 was paid to local artists in 2011, creating an additional 24.1 jobs. Audience and cultural tourist spending (not including ticket prices), based on 2007 data and scaled to 2011 dollars, is estimated at almost $23 million supporting more than 500 jobs. Also, the value of volunteer hours dedicated to arts and culture was approximately $3.3 million.

Of particular interest, local arts officials say, is the potential this study shows for additional high economic return from efforts to grow cultural tourism in Brevard County. ¦

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2012-10-18 digital edition

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